Episode 63 — What is the future of frozen cottage cheese?

Smearcase co-founders Drew DiSpirito and Joe Rotondo join the “Let’s Talk Dairy” podcast to discuss consumer demand for frozen cottage cheese, plus much more.

Let's Talk Dairy graphic with a boom microphone and colorful blurred background. — BNP Media

Joe Rotondo and Drew Dispirito headshots with names. — *Image courtesy BNP Media / headshots courtesy of Smearcase*

Smearcase founders Drew DiSpirito and Joe Rotondo join Dairy Foods for Episode 63 of the “Let’s Talk Dairy” podcast, where they discuss Smearcase and frozen cottage cheese (FroCo).

Rotondo launched his first brand, Rocky Clark, while still in college, later worked at ecommerce startups, and won New Jersey’s Best Bagel in 2018. His background blends brand, product and consumer-led innovation.

DiSpirito spent the last decade in New York City, splitting time between his corporate career in strategy and building businesses. He formerly served clothing brand Delmonico and now leads Smearcase as chief financial officer and chief operating officer.

During this podcast, DiSpirito discusses the following.

The origin of Smearcase and why and how it processes frozen cottage cheese.
Why he is thrilled to bring FroCo to the masses in 2026.
The core customers for the product. Is it people seeking health and wellness benefits or those who desire a unique frozen treat?
Smearcase’s channel strategy, company goals and plans for FroCo.
Ways Smearcase differentiates itself from the competition.

Listen to the full podcast below:

Listen to more podcasts here.

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Brian Berk has been a writer and editor for 25 years. He has served as editor-in-chief of the Music & Sound Retailer and managing editor of Convenience Store News, both the top-circulated magazines in their respective fields. Berk has also held editing and writing roles in drug store retail, photography, and natural health products. Holding a bachelor’s degree from SUNY Cortland and a master’s degree from Quinnipiac University, Berk lives in Port Washington, N.Y., with his wife and two children.