LALA Crema Mexicana is providing southern California shoppers an opportunity to experience, taste and learn about this rich, creamy and authentic dairy delight.

According to the company, LALA Crema Mexicana brings unique benefits to home cooks, including:

• Consistency: Pourable Crema Mexicana is thinner than sour cream, allowing it to be elegantly drizzled over dishes
• Flavor: It has a milder, less acidic taste, allowing the dish to shine while complementing its flavor.
• Heat stability: Crema's higher fat content keeps it from curdling in hot soups and sauces, a problem that often occurs with sour cream. 

Throughout the holiday season, the LALA Crema Mexicana Flavor Fiesta will be visiting area grocery stores with a custom food truck serving delicious tamales with crema and other toppings. While shoppers learn about the versatility of a quality crema, they can play fun yard games, including the LALA Flavor Fiesta “Stack the Crema” Challenge. Participants have 30 seconds to stack as many giant LALA Mexican Crema containers as they can into a stable tower. If their tower stands tall when the timer ends — they win a prize!

Additionally, those who purchase LALA Crema Mexicana during the Flavor Fiesta will walk away with a holiday gift package, including a LALA-branded wooden cooking spoon and potholder all stored in a LALA tote bag (while supplies last).

Southern California cooks are invited to try delicious new ways to use crema, with recipes including Birria de Res, Chilaquiles, Choriqueso Empanadas and Sopes de Pollo, all using LALA Crema Mexicana.

“Crema Mexicana is one of the best-kept secrets in Mexican cooking — it’s what gives so many favorite dishes their rich, creamy flavor,” said Flavia Panza, chief marketing officer of LALA U.S. “We want to show home cooks how easy it is to bring that same authentic taste home with LALA Crema Mexicana.”