Promised Land Dairy is collaborating with PEEPS to introduce PEEPS Sweet Marshmallow Milk, a limited-time offering that delivers "Easter delight straight from the cow."

PEEPS Sweet Marshmallow Milk will be available in select grocers across the country through April 20 while supplies last.

“Promised Land Dairy is dedicated to crafting the most delicious milk flavors daily. We're thrilled to introduce exciting new seasonal varieties to our premium lineup,” said Heather Foitek, vice president of marketing and sales for LALA U.S., which owns Promised Land Dairy. “PEEPS has been the perfect partner in this limited-time product. Our only concern now is if parents will leave any for the kids or the Easter bunny…it’s just that good!”

PEEPS Sweet Marshmallow Milk is the first brand partnership for the 38-year-old dairy brand.

“We’re always looking for new ways to bring the magic of PEEPS to fans beyond the Easter basket, and this collaboration with Promised Land Dairy does just that,” said Caitlin Servian, Brand Manager for PEEPS. “PEEPS Sweet Marshmallow Milk captures the signature sweet marshmallow flavor fans know and love in a whole new way, making it the perfect addition to Easter celebrations this season.”