Edwardsville, Ill.-based Prairie Farms Dairy announced the expansion of its product lineup to include 12-ounce squeezable pouches of all-natural sour cream.

There's been little reason for cultured dairy processors to celebrate in recent months. During the 52 weeks ending Feb. 24, 2019, most major cultured dairy categories/subcategories saw retail dollar sales fall, according to data from Chicago-based market research firm IRI.

Cultured dairy is at a bit of a crossroads. The category, which includes products such as yogurt/skyr, sour cream, cottage cheese, cream cheese and kefir, is searching for its place within the many competing options for breakfasts, snacks, healthful meal replacements and more.

The company also released double-cream cottage cheese with 6% milkfat.

The new products include cottage cheese and sour cream.

Prairie Farms launches specialty sour cream-based dip in three zesty flavor varieties.

Zesty new Taco Bell sour cream dips are now part of Kraft Foods’ line.

A new Bacon French Onion sour cream dip was added to Anderson Erickson Dairy’s line of sour cream dips.

Breakstone’s, a Kraft brand, launches the first-ever Greek-style sour cream.