In last May’s Market Trends report, we shared a strong growth story for most cultured dairy categories at retail.

Prior to the COVID-19 pandemic, consumers already were showing “deep interest” in their own health and wellbeing (and that of animals and the planet), according to Chicago-based ADM. And that interest-only intensified with the arrival of the pandemic.

Good Culture, a clean-label cultured dairy foods brand based in Irvine, Calif., announced the winner in its holiday "Ridiculously Good People" contest. Good Culture wanted to celebrate all the ridiculous good in the world during the holiday season and asked its community to nominate "ridiculously good people" — a friend or loved one who makes the world better.

In 2020 — when sales accelerated across most dairy categories — cultured dairy found itself on a divided highway. 

Irvine, Calif.-based Good Culture says it debuted four new products, including its first-ever lactose-free line and a squeezable classic sour cream pouch. 

Westby, Wis.-based Westby Cooperative Creamery says it introduced an all-natural sour cream squeezable pouch to its retail line of dairy products.