Catherine Bayard, global product manager of Plant Attitude at Givaudan, joins us for Episode 51 of the “Let’s Talk Dairy” podcast. Bayard manages the dairy and cheese alternatives category globally at Switzerland-based Givaudan, helping to create food experiences intended to do good and feel good for body, mind and planet. 

Bayard has more than 20 years of expertise in senior marketing and category management roles in diverse food and beverage categories. She holds a master’s degree in Marketing from ESCP Business School and a master’s degree in food science and agribusiness.

During this podcast, Bayard discusses the following:

• Trends driving rising consumer demand for plant-based products, including health, wellness, and sustainability considerations. 
• Challenges alternative protein producers are facing, including supply chain bottlenecks, raw material availability, and complex processing requirements.
• The evolving dairy alternatives landscape and the role of technological advancements and climate change in shaping the industry. 
• Innovation ecosystems and global initiatives, such as the newly launched Cultured Hub, designed to accelerate the cultivated food and beverage sector. 
• If traditional dairy and dairy alternatives can co-exist.

To access more podcast episodes, click here.