The new frozen energy beverage, in f’real’s BIY format will provide a refreshing, hydrating twist on the grab-and-go pick me up, the company said. Available in two flavors, Blue Raspberry and Strawberry Watermelon, the frozen blended beverages are frosty, smooth and packs a punch with the perfect balance of tart and sweet and is bursting with fruity flavor, the company said.

 Strawberry Watermelon is sweet, juicy and crisp, with refreshing and revitalizing flavors. Both flavors will join f’real’s core lineup of seven milkshakes, three whole-fruit smoothies, and rotating limited edition offerings.

 “Millennials and Gen Z see energy as more than just a way to hustle, but a boosting reward that is as expressive as they are,” said Rich Products Corp. Vice President of Customer Marketing and Strategy, Megan Grinstead. “f’real Energy Freeze is designed to be a fun, customizable and refreshing treat that empowers our consumers to stay vibrant and energized on their own terms. Whether seeking an extra boost to stay awake, combat fatigue, or improve focus and alertness, Energy Freeze offers a delicious and affordable beverage that allows them to blend boldly and seize the day.” The frozen blends will be sold individually for $3.50 (12-ounce) at retailers nationwide from convenience stores to college campuses including Maverik, Kwik Trip, Circle K, Yesway and more.