f'real launched its Choco Choco Chip Oat Shake, a limited-edition chocolatey frozen blend of plant-based oat milk and rich chocolate chips.

Available starting Sept. 30 at retailers nationwide, the alternative blend is the first flavor made with non-dairy oat milk to join f’real’s lineup of frozen novelty beverages made from honest ingredients for on-the-go enjoyment.

“With chocolate being one of the most popular flavors amongst f’real’s core lineup and the growth of the oat milk category, we’re thrilled to introduce a new oat milk-based alternative that is both on-trend and satisfying,” said Megan Grinstead, Rich Products Corporation vice president of customer marketing and strategy. “Our Gen Z consumers are thirsty for beverages that are familiar, yet innovative and made just for them. So this flavor not only appeals to chocolate lovers but also, provides a refreshing and fun new sip for those that prioritize plant-based ingredients.”

This launch continues f'real's steady cadence of popular limited-time offerings and follows the recent Mystery Flavor, Cinnamon Churro Milkshake and Birthday Cake Batter Milkshake releases. Alongside f’real’s core lineup of seven milkshakes and three whole-fruit smoothies offerings the Oat Choco Choco Chip Shake is now available nationwide at 20,000 retailers nationwide from convenience stores to college campuses. Select retailers included Kwik Trip, Weigel’s and more. The suggested retail price for each 12-ounce f’real is $3.50.