Parker Flavors, creator of has been creating bakery, beverage, candy, dairy and wellness flavors, launched a brand refresh featuring a new logo and a redesigned website.

The new website, with enhanced user-friendly navigation, enables visitors to easily explore the company’s extensive range of flavors, cost-saving solutions and request documentation and samples, the company said. The refresh reflects four generations of commitment to innovation, quality standards and exceptional flavors that elevate products, delight customers and boost bottom lines.   

“We are not only celebrating our rich heritage. We are also celebrating the loyalty of our customers, the dedication of our employees and our enduring commitment to excellence. We understand the importance of staying current and effectively engaging with our growing audience,” said Tim Parker, CEO and great-grandson of the founder.

The company has made significant investments since the pandemic in its equipment, people, space and technology to keep pace with growth. Those investments have begun paying dividends with excellent on-time delivery ratings, a perfect SQF (Safe Quality Food) score and record profit-sharing, the company stated.

“With a company culture dedicated to customer success, we are driven to keep our customers at the top of their markets by giving them the advantages they need to stand out in crowded marketplaces,” added Parker.