There’s no doubt that exercise is a key component to leading a healthy lifestyle, though some would-be gym-goers feel intimidated in traditional fitness spaces, and many lack suitable fitness resources. Muscle Milk is on a mission to address these challenges and help make fitness more accessible for all through its cause-based initiative, "The Lifting Project."
Now in its second year, the Lifting Project is teaming up with seven-time WNBA All-Star Candace Parker and the National Fitness Campaign (NFC) to help communities across the country own their strength.
Muscle Milk, Candace Parker and NFC are working together to build a brand-new, public outdoor Muscle Milk Fitness Court for one community in need in either Los Angeles, Orlando or Atlanta in 2023 — and exercisers get to choose the final location.
Easily accessible through public transportation and pedestrian trails, the Muscle Milk Fitness Court will serve as a local community destination for free full-body workouts, 24/7, with no membership required. Muscle Milk and NFC collaborated to identify these locations as finalists based on where they could address the greatest need based on population density and the need for accessible outdoor fitness.
"Working out and rebuilding muscle is an essential component of my routine every single day," says Candace Parker. "Increasing access to effective fitness is incredibly important to me, so I couldn't be happier to play a role in creating this Fitness Court for people to have a convenient space to break a sweat."
Help Muscle Milk pick the winning community and cast your vote between now and July 7 by visiting www.TheLiftingProject.com. Muscle Milk will tally the votes and notify the winning community.
"Fitness training is not easily accessible for many individuals and families given barriers such as time, financial commitment and having access to the right equipment," notes Gatorade Portfolio Senior Marketing Director Marissa Pines. "The National Fitness Campaign shares in Muscle Milk's mission to democratize access to strength, and teaming up with the organization, alongside Candace Parker, will only help us advance our collective goal."
The Fitness Court will feature approachable exercises for athletes of all levels and is designed to provide a full-body workout in only seven minutes. The space will include seven zones for visitors to cycle through, including core, squats, lunges, upper body push/pull, agility circuits, bend back strengthening and more. The space will be unveiled with an event open to the public this fall.