The “got milk?” campaign from the Washington, D.C.-based Milk Processor Education Program (MilkPEP) is giving football fans the chance to win limited-edition non-fungible tokens (NFTs) featuring Team Milk athletes JuJu Smith-Schuster, Terry McLaurin and Justin Herbert. Now through the end of February, shoppers at grocery stores across the country will have the chance to win instantly or be one of three grand prize winners, MilkPEP said.
The “got milk?” campaign created 15 NFTs varying in rarity, from base cards (3,097 available) and uncommon cards (1,549 available) to rare cards (529 available), super-rare cards (269 available) and one-of-a-kind cards (three available). There are 5,444 chances to win instantly by completing the scratch and win found on participating milk labels, MilkPEP said. Winners will receive a base, uncommon, rare or super-rare NFT to store in their virtual wallets.
All shoppers may enter for a chance to win the grand prize in the sweepstakes by showing proof of purchase of any 32-ounce dairy milk participating in the promotion, MilkPEP said. Three grand prize winners will receive a one-of-a-kind NFT featuring Smith-Schuster, McLaurin or Team Milk.
Shoppers can find the promotion on participating brand labels at Alberstons-Safeway, Acme, BJ’s Club, Stop & Shop, Harris Teeter and other retailers. Brands participating include Borden Regular, Hiland Dairy, Hollandia Dairy, Lucerne Dairy Farms, Wellsley Farms Milk and more. For a full list of participating brands and stores, visit makethetrade.gonnaneedmilk.com.
Shoppers may scan the QR code found on participating milk labels or text ‘MILK’ to the number provided on the label to register for the promotion at makethetrade.gonnaneedmilk.com. Upon registering, shoppers may complete a scratch and win to see if they are an instant winner, MilkPEP said. All shoppers are eligible to enter for their chance to win the grand prize in the sweepstakes by uploading their receipt showing purchase of any 32-ounce dairy milk participating in the promotion.
Instant-win milk labels can be found in stores now. Shoppers may register for a chance to win the grand prize from Jan. 6, 2021, through Feb. 28, 2021.