Yasso teams with Chelsea Handler for new promotion
Courtesy of Unilever.
Yasso is teaming up with Chelsea Handler, the celebrated comedian, to help consumers "Handle Your Freezer," because frankly, your frozen snacks deserve better.
Together with the cleaning pros on Taskrabbit, "neglected" freezers everywhere will be refreshed and restocked with better-for-you Yasso frozen Greek yogurt snacks. And one lucky winner in New York City will get Chelsea Handler to personally handle their freezer.
"As someone who has built a career on calling out ridiculous behavior, I feel it's only fair to admit my own freezer looks like a frozen graveyard of bad decisions," said Handler. "That's why I knew it was time to handle the situation and team up with Yasso to help the rest of you do the same, because your frozen snacks should be ridiculously better, not ridiculously unrecognizable. Trust me, making room for something better feels almost as good as eating it."
From now to May 21, snackers nationwide can visit Yasso.com/HandleYourFreezer and enter for a chance to win a freezer clean-out from Taskrabbit.
"At Yasso, we're on a mission to transform the way people snack, one freezer at a time," said Bentley King, U.S. head of ice cream marketing operations at Unilever. "Now, with Chelsea Handler and Taskrabbit, we're making it easier, and a lot more fun, to clear out the old and stock up on something ridiculously better, just in time for summer."
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