Yasso Frozen Greek Yogurt, maker of the world's first frozen Greek yogurt bar, said it has a new CEO and will also be opening a new headquarters office in the “better-for-you hub” of Boulder, Colo.
As the Yasso brand prepares to hit $100 million in revenue in 2019, the company’s cofounders and current co-CEOs, Drew Harrington and Amanda Klane, are building the foundation for the next growth phase, beginning with the announcement that they will be transitioning out of their roles as co-CEOs and handing the reigns over to Craig Shiesley.
Prior to his role as Yasso’s CEO, Shiesley was an existing independent member of the Yasso board. He brings more than 25 years of experience building brands and businesses in the consumer packaged goods (CPG) industry, as well as extensive experience with successful better-for-you brands, the company said. Most recently, Shiesley served as president and chief operating officer of Amplify Snacks.
"Since we founded Yasso in 2009 at just 23 years old, it's been more than just a business for Amanda and I, it's been a way of life," Harrington said. "It's been the thrill of a lifetime to work alongside our amazing team to build Yasso from a simple idea to a nationally distributed and recognized brand.
“We felt now was an appropriate time to select a new leader to execute our strategic growth plan,” he continued. “As Craig joins the Yasso family as CEO, we're confident the brand will continue to grow and carry on with our mission to bring great tasting, better-for-you desserts to fans all across the country while making a positive impact in our communities."
Harrington and Klane will stay close to the brand as board directors and investors, working closely on innovation and brand storytelling. They will also remain devoted to the growth of the Yasso Game On! Foundation, continuing with its charitable mission to give back to communities through monetary donations and partnerships. The Game On! Foundation works with partners to contribute to meaningful programs that will cultivate the inner health rebel in everyone, inspiring fitness, friendly competition and teamwork for people of all ages through sport, the company said.
"Hiring a new CEO is no simple task, and although Drew and I met with many impressive candidates from CPG brands we admire, we hadn't met someone we felt had everything it would take to lead Yasso until we met Craig," Klane said. "It was important for us to find a cultural fit who would stay true to our core mission and principles, but also someone with a proven track record of leading brands of scale with larger company management experience, but smaller company mindset. We found that in Craig and we are both excited to be partnering with him. His vision and ambition matches ours."
Since joining Yasso in July, Shiesley has worked swiftly and strategically to build an executive team with deep industry experience and the skills necessary to elevate Yasso to the next level, the company said. As the newly renovated Yasso headquarters are finalized in downtown Boulder, the new executive team plans to build the team further as it works to fill a variety of roles in operations, sales, marketing and more to support brand growth and platform expansion.