Bagel and cream cheese lovers can apply for a chance to receive $200 in cash for making the switch to Nurishh, the first alternative dairy brand from Bel Brands USA, and its new Incredible Dairy Animal Free Cream Cheese Spread made in partnership with Perfect Day. Nurishh is offering up the chance to receive a $200 Cream Cheese Credit and a year's supply of product to 250 people who try the animal free cream cheese spread.

Nurishh Incredible Dairy is developed in partnership with Perfect Day using its animal-free whey protein created through precision fermentation, a revolutionary and sustainable process that offers complete dairy protein, and the taste and texture of traditional dairy, without involving any animals, the company states. The product is available in Original, Strawberry, and Chive & Onion.

"We know people are looking to make better choices every day, which is why we're excited to reward them for making one small switch to animal free cream cheese with our Cream Cheese Credit," said Florian Decaux, Plant-Based Acceleration Director at Bel Brands USA. "Nurishh Incredible Dairy is perfect for flexitarians and dairy lovers alike who are looking for an alternative dairy option, without having to compromise on taste or texture."

To enter for a chance to receive a $200 credit sent directly via Venmo or PayPal, consumers must visit any Kroger location, purchase one of the flavors of Nurishh Incredible Dairy Animal Free Cream Cheese Spread and upload a scanned receipt to before Feb. 21. An additional 2,500 winners will receive a digital coupon for a free tub of Nurishh Incredible Dairy.

Spike Mendelsohn, celebrity chef and D.C.-based restauranteur, kicked off a partnership with Nurishh in 2022, exploring the brand's alternative dairy offerings. "As someone who practices a flexitarian diet, it's been tough to find plant-based alternatives that meet all of my expectations on flavor, texture, and usability in recipes. And that's especially true when it comes to cheese," said Mendelsohn. "For a great cream cheese, I am looking for that delicious rich taste and spreadability. Nurishh Incredible Dairy Animal Free Cream Cheese Spread hits on what I've been craving, not only for my morning bagels, but for my restaurant dishes too."