The vegan ‘milks’ are available in five varieties.

The product is said to be the industry’s first strawberry-flavored dairy-free milk alternative.

The outlook looks especially positive for organic plant-based beverages.

The comments will help inform the development of draft guidance to provide greater clarity on appropriate labeling.

The first products will roll out to natural and conventional grocery channels in early 2019.

The dairy alternatives market, in particular, has benefited from the trend, according to Innova Market Insights.

The investment demonstrates the company’s commitment to plant-based foods and beverages.