Challenge, a brand of Dublin, Calif.-based Challenge Dairy Products Inc., says it launched spreadable butter with avocado oil. This new addition to its line of spreadable butters combines the delicious flavor of freshly churned Challenge butter with the added benefits and clean flavor of pure avocado oil.

According to Challenge, the offering is made with simple high-quality ingredients: fresh butter, pure avocado oil and sea salt. It spreads silky smooth straight out of the fridge, making it easy to add helpful omega fats to snacks and meals.

“People are looking for high-quality dairy products that meet their needs and lifestyles now more than ever, and we’re glad to be able to deliver that with our new spreadable butter with avocado oil,” says Michael Burdeny, president of Challenge Dairy Products Inc. “With this new product, we’re giving consumers the fresh taste of Challenge butter that they love with the added benefits of omega fats.”

The spreadable butter with avocado oil is packaged in a 6.5-ounce tub and has a suggested retail price of $2.99. It is currently available in all Gelson’s locations with additional retail availability to follow. The butter is the newest in Challenge’s line of smooth, spreadable butters, which include spreadable butter with canola oil, spreadable butter with olive oil and lactose-free spreadable butter.