Austin, Texas-based Vital Farms introduced its newest product: pasture-raised butter with sea salt and avocado. According to the company, the new product is the first nationally distributed tub butter made from milk from pasture-raised cows and avocado oil; it also contains the highest fat content of any nationally distributed product in the category. This combination of three simple high-quality ingredients —butter, 100% pure avocado oil and sea salt— along with the offering’s 85% butterfat content creates a flavorful and creamy tub butter that is perfect for any cooking occasion.
To create the spreadable tub butter, cream is sourced from rich milk from pasture-raised cows on family farms in Georgia, Florida and Ohio. Each cow enjoys outdoor access year-round to graze on pasture and eats a balanced diet of natural forages, including grass and hay, along with supplemental vitamins, minerals and grains to support their overall health. Vital Farms says it partners with sixth-generation butter-makers to then churn the cream into butter with 85% butterfat content. As the final step, the creamy butter is blended with 100% pure avocado oil and sea salt.
“We are always challenging ourselves to raise the standards of food production. Staying true to this commitment and our mission to bring ethical food to the table, we created a tub butter unlike any other in the grocery store,” says Shep Kowalski, brand manager, Vital Farms. “Not only is this the first pasture-raised tub butter available nationwide, it’s also the first made with avocado oil, a minimally processed, high-quality and functional oil that lends itself to high-heat cooking.”
Vital Farms says the offering is now available nationwide at Sprouts and will be available nationwide at Whole Foods Market and other retailers beginning Aug. 30.