Crailsheim, Germany-based Schubert Group said North America is one its most important export markets and is developing at a rate that is well above average. A considerable increase in turnover was once again achieved in 2020 — despite the challenging conditions that resulted from Covid-19. To be able to work more autonomously in the future and to serve customers even better, the packaging machine manufacturer said it is planning to further expand its North American subsidiary. The city of Charlotte has now become a hub of headquarters for German businesses in the United States. There are 213 German companies in the area, including Bayer, Lufthansa, Siemens, Thyssen-Krupp and, since 2015, Schubert North America. The Schubert subsidiary manages and grows the company’s business across the continent.

“The market has developed disproportionately well,” said Hartmut Siegel, CEO of Schubert North America. “Fortunately, the pandemic has not slowed down the ongoing development of our product innovations. Demand from our North American customers for state-of-the-art packaging technology with great flexibility and a high degree of automation has been high."

The pandemic also highlighted the importance of autonomy and direct support for Schubert’s customers in North America. Schubert said it already has a potential building site in mind for its new headquarters. Discussions with the current owner on the purchase of the land are proceeding very positively.

“With this in mind, we are now further expanding our location for our North American customers," said Siegel. “In addition to our new offices, an assembly hall will also be built at the new location. Final assembly and commissioning for TLM packaging machines will be carried out there. There will be a workshop for service activities as well. In the past, customers often had to fly to Schubert’s global headquarters in Crailsheim, Germany, to approve their machines. In the future, approvals of selected machines will take place directly on-site in Charlotte.”