Stella, a cheese brand of Saputo Cheese USA Inc., part of Montreal, Quebec-based Saputo Inc., said it is inviting consumers to elevate everyday cooking with the launch of its new campaign, “Go from Good to Gourmet.” Highlighting how the brand combines high-quality craftsmanship with modern conveniences when developing its artisan Italian cheese products, Stella will encourage and empower home chefs to kick recipes up a notch with little extra effort.
“A sprinkle here, a slice there, and instantly, family favorites are elevated with the fresh taste of Stella two- and three-cheese blends, crumbles, fresh mozzarella, shredded or grated products,” the brand said.
The Stella brand said it knows home chefs prioritize buying the best products for themselves and their families. Recognizing that they make well-informed purchases, the new “Go from Good to Gourmet” campaign will meet consumers where they are already searching for recipes and inspiration. This will include top online food sites, top apps frequently browsed regularly, social media and a partnership with AllRecipes to spark creativity.