Van Leeuwen launches line of premium dairy, nondairy frozen novelties
The bars come in six flavors.
Van Leeuwen Ice Cream, New York, said it added Van Leeuwen bars, a line of indulgent dairy and vegan treats inspired by classic favorites. The line includes three dairy flavors and three vegan flavors. The offerings are made from the same premium, simple ingredients for which Van Leeuwen is known.
According to Van Leeuwen, the line’s dairy bars are available in Vanilla Caramel Swirl, Toffee Brown Sugar and Raspberry Cheesecake flavors; the “oat milk”-based offerings are Vanilla Wildberry Swirl, Brown Sugar Honeycomb and Triple Chocolate Swirl.
"Ice cream bars have long been a dream for us at Van Leeuwen," said Ben Van Leeuwen, co-founder and CEO of Van Leeuwen. "We’ve spent the past 12 months perfecting every element, and we are blown away by what we have been able to create. Our six ‘ice cream’ bar creations feature the ice cream and vegan ‘ice cream’ our customers know and love, enrobed with thick, custom-blended, high-quality
fair trade chocolate and crunchy coatings that create an entirely new Van Leeuwen experience."
The debut of the bars is a nostalgic addition to the brand’s product line, as Van Leeuwen’s co-founders Pete and Ben Van Leeuwen grew up driving an ice cream truck in the summer and selling ice cream on sticks. Van Leeuwen bars are now available in four-packs through Van Leeuwen’s online store for nationwide shipping. The bars will be available in select grocery stores across the country beginning in March, including Whole Foods, Giant, Central Market, Big Y and Heinen’s, the company said.
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