Oakland, Calif.-based Outshine launched Outshine Simply Indulgent bars — a new line of dairy-based frozen snacks. Made with fresh milk to give a burst of creamy flavor in every bite, Simply Indulgent bars contain 5 grams of protein per bar, 25% less sugar than regular frozen dairy bars and a simpler ingredient label — making it an indulgence that consumers can feel good about, Outshine said. 

The line’s varieties include Strawberry and Mango, which are made with real fruit, and Chocolate and Coffee — Outshine’s first nonfruit flavors. In fact, Simply Indulgent Coffee bars provide a little boost with 20 milligrams of caffeine — about one-fourth the amount in a cup of coffee — in every bar, Outshine said.

“Our new collection of Simply Indulgent bars are a good source of protein made with the goodness of real milk, providing the indulgence of a dairy-based frozen snack with the simple ingredients and delicious taste expected from Outshine,” said Joanna Komvopoulos, brand manager for Outshine. “We are excited to expand our fruit-based portfolio with the release of two brand-new flavors, Chocolate and Coffee, for those looking for even more indulgent, yet better-for-you options without compromise.”

Outshine said the line will be available in retailers nationwide by April 2021. The bars are packaged in six-count single-flavor boxes with a suggested retail price of $4.69.