Pure Circles introduces branded stevia-sweetened ice cream
Chicago-based PureCircle, a supplier of stevia sweeteners, launched a branded gourmet ice cream that has no added sugar and is sweetened with the company’s next-generation stevia leaf sweeteners. The company debuted the PureCircle ice cream via ice cream trucks in Chicago at the end of August. PureCircle said it plans to offer ice cream products for sale to restaurants, ice cream parlors, hotels and other foodservice outlets; plus, the company will sell stevia-based ingredient blends to producers of ice cream sold at retail and in foodservice. PureCircle’s ice cream is initially available in four flavors: Vanilla, Chocolate, Coffee and Salted Caramel. The offerings come in 5.3-ounce mini-cups and in pints.