Schuman Cheese expands distribution of Bella Rosa cheese brand
The company also updated the cheese’s packaging.
Fairfield, N.J.-based Schuman Cheese said its Bella Rosa cheese line, an entertaining-friendly line offered previously in limited distribution, will now be available on a national scale. The company also added Snacks to Go — a new cheese product designed for snacking — to the line and updated its packaging.
Schuman said each tray of Snacks to Go includes all-natural cheddar cheese, sea-salted roasted nuts and dried cranberries. The suggested retail price for each package is $1.33.
The Bella Rosa line also includes a series of sliced cheeses designed to be ready to serve a crowd. Each selection has been curated with entertaining in mind and can be offered on its own as a party snack or as a flavorful addition to a sandwich station, Schuman said. The Bella Rosa European cheese selection includes Irish cheddar, Dutch Gouda, Danish havarti and German Swiss. Two party trays are also available; one features cheddar, Swiss, colby jack and pepper jack, while the other includes aged cheddar, Swiss, havarti and Gouda. The suggested retail prices for the 16-ounce trays range from $7.99 to $9.99.
Schuman said the single-cheese varieties in the Bella Rosa line include Bella Rosa Shaved Parmesan, Bella Rosa Shredded Parmesan, Bella Rosa Shredded Asiago and Bella Rosa Grated Romano. Each of the 5-ounce cups has a suggested retail price of $3.69.
According to Schuman, the expanded rollout includes new vibrant packaging with modern iconography and a progressive, differentiating color palette that reflects the premium brand. At a glance, shoppers can identify whether the cheese they’re selecting is shaved, shredded or grated. The brand’s promise, “Good to Go. Real cheese ready for any dish so you can entertain with ease,” is written on the packaging.
“The ‘Good to Go’ statement is highlighted on the package to let people know Bella Rosa has the quality they want, and that we help them enjoy the occasion they’re shopping for,” said Jim Low, executive vice president of sales and marketing, Schuman Cheese. “They’ll spend less time prepping, and more time in the moment and present for life.”
Schuman said the Bella Rosa line also delivers on its “true cheese guarantee,” which the company created to assure consumers that its cheese contain no fillers or additives, just hormone-free 100% cow’s milk.