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Known for its portfolio of spreadable cheeses, Brie and Crème de Brie, Alouette is debuting new Alouette Brie for Grilling just in time for summer grilling season. A luxurious cheese crafted by French cheesemakers, the new Brie gives hosts the ability to elevate their summer BBQ menus with burgers, vegetables, sandwiches and more.
Numerous Americans increased their home cooking habits as a result of the COVID-19 pandemic. Because of this shift, there was a dramatic increase in retail cheese sales.
The cheese brand also is launching new packaging as part of a global rebranding.
July 23, 2020
Cheese snack brand Babybel, from Chicago-based Bel Brands USA, said it is launching a new campaign with the mission of inspiring consumers to “Join the Goodness.”
The brands’ changes eliminate paper and support recycling.
July 16, 2020
Saputo Cheese USA Inc., Lincolnshire, Ill., said its Treasure Cave and Frigo Cheese brands removed their carton sleeves, moved to direct printing and added instructions on the cups to inform consumers about proper disposal for their deli cup packaging sold in retail.
The updated cheese packaging features identifiable Dutch painters and tasting notes.
February 4, 2020
A Dutch Masterpiece, a cheese brand of FrieslandCampina, Amersfoort, Netherlands, said it unveiled a new brand redesign for 2020, which includes new packaging and a revamped website.
The company will introduce new packaging and two new varieties at Natural Products Expo East.
September 12, 2019
NutraDried Food Company LLC, Ferndale, Wash., announced a relaunch of its Moon Cheese brand, including a new packaging design, new names for existing varieties and the debut of two new varieties of cheese.
Fairfield, N.J.-based Schuman Cheese said its Bella Rosa cheese line, an entertaining-friendly line offered previously in limited distribution, will now be available on a national scale.
Curwood’s new EZ Open Block-Tite bulk cheese packaging is said to be the first bulk cheese package to incorporate an easy-peel feature, which uses an easy-open, peel-away film.