The International Dairy-Deli-Bakery Association (IDDBA), Madison, Wis., said Show & Sell — its popular interactive experience held during its annual trade show — was renamed What’s in Store Live. The change reflects the association’s efforts to integrate more research and trends data from its annual What’s in Store publication into the concepts and merchandising ideas featured in the annual on-site educational experience.

“For 30 years, the Show & Sell center has been a must-see destination on the trade show floor, providing attendees with merchandising ideas and education to share with their associates and colleagues to create excitement at their stores and build sales,” said Angela Bozo, IDDBA education director. “And for 33 years, IDDBA has produced What’s in Store, the quintessential research publication for the retail dairy, deli, bakery, cheese and foodservice sectors. It’s the perfect opportunity to illustrate and showcase the food trends of today and tomorrow in the form of interactive and engaging merchandising concepts that can be implemented at store-level.”

What’s in Store Live is an interactive marketplace showcasing innovative and aspirational merchandising, IDDBA said. It’s redesigned annually by a cross-section of industry volunteers who ideate concepts highlighting sponsored products to create representative bakery, cake, cheese and prepared foods cases. IDDBA said its goal is to inspire attendees by keeping the food front and center while making its What’s in Store trend reporting real and relevant to build basket size, as well as elevate the customer experience. Additionally, attendees may listen to a variety of topics from industry-recognized speakers in the What’s in Store Live Workshop, situated within the marketplace.

To learn more, visit www.iddba.org.