GreenSpace Brands Inc., Toronto, said it will launch Riot Eats, a new plant-based dairy alternatives brand. The brand will be unveiled to the trade this week in both the United States and Canada at the 2018 Natural Products Expo East and CHFA East events, respectively. Riot Eats is entering the market with several new products across multiple categories, including plant-based cheeses, butter and spreads.

GreenSpace Brands said the introduction of Riot Eats is a continued demonstration of its ongoing commitment to developing internal brands and new products from idea to launch in innovative categories. Plant-based food is a skyrocketing vertical where sales rose 20% percent year-over-year, topping $3.3 billion dollars, the company said, citing data from Nielsen and the Plant Based Foods Association.

"The launch of Riot Eats builds upon our mission to bring better to more," said Matthew von Teichman, CEO of GreenSpace Brands. "The goal of Riot Eats is to flip the script on plant-based eating being a sacrifice to being an exciting personal gain. With high quality ingredients, unique category certifications and great taste and performance, our products are perfect for anyone looking to defy category ‘norms’ and try something new."

Riot Eats will launch as the only USDA organic shredded and sliced cheese alternative brand in the North American market, and will defy category standards and limitations by providing higher quality products with superior taste. It will begin to roll out to both the natural and conventional grocery channels in early 2019, the company said.