Rockin' Refuel Lean Builder, a high-protein milk from Phoenix, Ariz.-based milk processor Shamrock Farms, received the most votes in Dairy Foods' 2013 Best New Dairy Products poll.
The milk was one of 25 dairy foods and beverages nominated by the editorial staff of Dairy Foods. In addition, Dairy Foods named Rockin' Refuel Lean Builder one of 10 Editors' Choice products for 2013.
The 150-calorie high-protein milk beverage is designed specifically for people looking to build and tone lean muscle. The new protein milk contains 20 grams of protein with 8 grams of carbs and 6 grams of sugar per serving. It’s available in chocolate and vanilla varieties. It’s also lactose-free and contains essential nutrients naturally found in milk, including calcium, vitamin D and potassium.
In all, more than 20,000 votes were recorded. The 10 products receiving the most votes during the voting period (Dec. 1, 2013 to Jan. 4, 2014) are (in order of number of votes received):
1. Rockin' Refuel high-protein milk
2. Powerful Greek yogurt for men
5. Franklin Foods Greek spreadable cheese
6. Kraft 2x Protein Cream Cheese
8. Private Selection finishing butters
9. Chobani Flip
10. Organic Valley's grassmilk cheese
The 10 products selected by Dairy Foods as an Editors' Choice for 2013 are (in alphabetical order):
Happy Family Greek yogurt pouches
Heluva Good! Greek-style yogurt dips
Kraft 2X Protein Cream Cheese
Love and Quiches Dessert's Greek yogurt cheesecake
Magnum Gold ice cream bar
Muller FrutUp yogurt (also a Readers' Choice top 10. See link above.)
Organic Valley grassmilk cheese (also a Readers' Choice top 10)
Powerful Greek yogurt for men (also a Readers' Choice top 10)
Rockin' Refuel high-protein milk (also a Readers' Choice top 10)
Tillamook Dessert Yogurt