Rockin' Refuel Lean Builder, a high-protein milk from Phoenix, Ariz.-based milk processor Shamrock Farms, received the most votes in Dairy Foods' 2013 Best New Dairy Products poll.

The milk was one of 25 dairy foods and beverages nominated by the editorial staff of Dairy Foods. In addition, Dairy Foods named Rockin' Refuel Lean Builder one of 10 Editors' Choice products for 2013.

The 150-calorie high-protein milk beverage is designed specifically for people looking to build and tone lean muscle. The new protein milk contains 20 grams of protein with 8 grams of carbs and 6 grams of sugar per serving. It’s available in chocolate and vanilla varieties. It’s also lactose-free and contains essential nutrients naturally found in milk, including calcium, vitamin D and potassium.

In all, more than 20,000 votes were recorded. The 10 products receiving the most votes during the voting period (Dec. 1, 2013 to Jan. 4, 2014) are (in order of number of votes received):

1. Rockin Refuel Lean Builder chocolate protein milk Rockin' Refuel high-protein milk



2. Powerful Yogurt maple Powerful Greek yogurt for men



3. Cow Wow Cereal MilkCow Wow Cereal Milk



4. PepsiCo and Muller Yogurt products Muller FrutUp yogurt



5. Greek spreadable cheeseFranklin Foods Greek spreadable cheese



Kraft Philadelphia Cream Cheese 2XProtein Honey6. Kraft 2x Protein Cream Cheese



7. Magnolia Avocado ice creamMagnolia avocado ice cream



8. Kroger Private Selection finishing buttersPrivate Selection finishing butters



9. Chobani FlipChobani Flip



10. Organic Valley Grassmilk Sharp Cheddar Organic Valley's grassmilk cheese



The 10 products selected by Dairy Foods as an Editors' Choice for 2013 are (in alphabetical order):


  • Organic Valley grassmilk cheese (also a Readers' Choice top 10)

  • Powerful Greek yogurt for men (also a Readers' Choice top 10)

  • Rockin' Refuel high-protein milk (also a Readers' Choice top 10)

  • Tillamook Dessert Yogurt