Scott Dahl, formerly vice president, Group Creative Director at Betty (formerly Periscope), will join Nordeast Marketing Group as chief creative officer.

“I’ve had the pleasure of working with Scott for many years,” said Charlie Callahan, managing partner and co-founder at Nordeast. “He’s a natural leader who brings amazing talent and energy to every project. We’ve been in steady growth mode here at Nordeast for the last eight years.  Now is the perfect time to bring in somebody of Scott’s caliber to lead our creative department, make some noise and help us build upon our success.”

Dahl is an award-winning creative leader whose work has been recognized by nearly every major industry award show, including Communication Arts, The One Show, ADDYs, Clios, and the Radio Mercury Awards. He served in leadership roles at Betty, BBDO and OLSON where he helped guide creative work across a wide range of industries including tourism, CPG, professional sports, hospitality, gaming, retail, financial services, and healthcare.

Over his career, Dahl has created iconic campaigns for brands such as Minnesota Lottery, Dairy Farmers of America/Kemps, Target, Hormel, Ferrara Candy Company, Minnesota Vikings, Minnesota Twins, and Buffalo Wild Wings.

“I’ve been watching Nordeast since they started,” said Dahl. “Not only have they built a great team, but they’re partnering with amazing clients. I’m excited to help grow their talent, and roster base, by creating compelling and iconic work our clients will love.” Dahl’s creative philosophy is simple: “Stay hungry and happy.”