marketing of milk - Page 1

Items Tagged with 'marketing of milk'

ARTICLES

No. 1 college football recruit and his mom

The Dairy Alliance features top North Carolina QB and his mom in new campaign

October 28, 2025

Ranked as the No. 1 recruit in the 2025 class, Brandon is already inspiring fans and fellow athletes alike with his leadership, determination, and drive. As part of Milk’s Got Game, Faizon and his mom share how real dairy milk plays a role in helping him stay strong and prepare for what’s ahead, both on and off the field.

Dairy Max debuts unique new "Got Milk" message

July 18, 2025

A fresh, digital spin on the classic "Got Milk?" message, Diner Tycoon makes milk feel fun, relevant and part of a healthy lifestyle for today's generation.

Episode 3 - Marketing milk in a new era

April 15, 2021

Yin Woon Rani, CEO of the Washington, D.C.-based Milk Processor Education Program (MilkPEP), joins us for episode three of the "Let's Talk Dairy" podcast. Rani brings nearly 25 years of integrated marketing experience across CPG companies and marketing agencies to her MilkPEP position.

Kids at play

MilkPEP’s Milk It! campaign shakes up the norm

Milk has lost ground among children. More than 500 million gallons of milk were lost to declining consumption in the age group 2 to 17.

Miranda Abney

June 12, 2017

MilkPEP’s new Milk It! Campaign meets children where they play (on YouTube, cable TV and at grassroots events) and to support them as they make daily decisions about what to drink. The goal: build lifelong milk drinkers.

Got time to volunteer?

USDA issues call to serve on the National Fluid Milk Processor Promotion Board

USDA is accepting nominations for board representation in four geographic regions: New England, the Southeast, the Midwest and Texas.

December 1, 2015

The USDA has issued a call for nominations to serve on the board of the National Fluid Milk Processor Promotion Board (also known as MilkPEP). Nominees for the regional positions must be active owners or employees of a fluid milk processor.

To tell the truth

MilkPEP says it will get ‘aggressive’ in defending milk’s reputation as a healthful, nutritious beverage

The CEO says, "Get Real is just the beginning of a more aggressive approach and one part of our long-term strategy to safeguard milk’s reputation against anti-milk messages."

January 27, 2015

Today at the Dairy Forum in Boca Raton, Fla., MilkPEP CEO Julia Kadison announced an initiative to counter misinformation about milk.

Advocacy

It’s time for the dairy industry to say ‘Enough!’

Get Real is a social advocacy initiative that is focused on taking back the conversation about milk, correcting the misinformation and communicating the health benefits of milk.

Julia Kadison

January 27, 2015

MilkPEP's Get Real campaign is the beginning of a more aggressive approach and part of a long-term strategy to safeguard milk’s reputation against anti-milk messages.

The global cosmetics market is undergoing a major shift towards the use of natural bioactive ingredients as consumers grow more skeptical of traditional formulations and demand greater transparency and sustainability.

Join the husband-and-wife team, Rich and Heather Draper, of the Ice Cream Club Inc., who have implemented food safety practices for more than 40 years, for this fascinating and educational webinar.