Episode 3 - Marketing milk in a new era
Yin Woon Rani, CEO of the Washington, D.C.-based Milk Processor Education Program (MilkPEP), joins us for episode three of the “Let’s Talk Dairy” podcast. Rani brings nearly 25 years of integrated marketing experience across CPG companies and marketing agencies to her MilkPEP position. She shares some insights into milk’s recent strong performance at retail. She also talks about how milk-marketing efforts need to evolve to address younger generations.
In this episode, Rani discusses:
- The factors behind milk’s recent strong performance at retail.
- How to reach millennials and Gen Z in milk marketing efforts.
- MilkPEP’s campaigns to connect with these younger generations.
- The greatest challenges and opportunities within the fluid milk segment.
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