Dairy Max, an organization representing 700 dairy farmers, is out to get the kids to drink good old-fashioned milk again and entering Fortnite to do so.

Fortnite Diner Tycoon, a fully custom game mode within Dairy MAX's Level Unlocked, represents a shift in how traditional brands are showing up where Gen Z actually hangs out. A fresh, digital spin on the classic "Got Milk?" message, Diner Tycoon makes milk feel fun, relevant and part of a healthy lifestyle for today's generation.

Built in Fortnite Creative, Diner Tycoon allows players to build their own diner, mastering recipes, upgrading kitchens, hiring cooks and expanding their restaurant all while realizing that milk and cheese aren't just tasty, they're part of what fuels a balanced diet.

"Today's generation is shaping food culture in real-time, and they're doing it online," said Jennie McDowell, chief strategy officer at Dairy Max. "Gaming isn't just a hobby for Gen Z, it's where they connect, share ideas and influence each other. With Diner Tycoon, we saw a strategic opportunity to make milk cool again by meeting them in a space they already love. We're turning nutrition into something interactive and relevant to their world because real milk still matters."

This announcement follows last year's release of Fortnite's Farm Tycoon, created by Zoned, a boutique creative agency that specializes in internet-forward campaigns designed to meet the internet audience where they are. While Farm Tycoon empowers players to grow and manage their own farms, Diner Tycoon brings the journey full circle, offering a complete farm-to-table experience that highlights how real dairy makes its way from farm to fork.

**This is not sponsored, endorsed or administered by Epic Games Inc.