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The beverage was created with support from the dairy checkoff and other industry groups.
March 4, 2021
GoodSport Nutrition, a Rosemont, Ill.-based startup, said it launched GoodSport — a sports drink that is 97% dairy and aims to compete nationally against leading brands.
Whether it’s an electrolyte-packed sports drink or a dose of caffeine from an energy drink, consumers really like their energy-boosting beverages. Sales for both sports drinks and energy drinks are jumping.
Many ready-to-drink beverages containing dairy protein are shelf-stable. The heat treatment (up to 253 degrees) puts dairy proteins to the test. Keep in mind that the heat stability of caseins and whey proteins are very different.
