Items Tagged with 'sports and energy drinks'

To support the launch, BODYARMOR is also introducing Fitness Never Rests, a new digital campaign featuring longtime brand partner and professional football quarterback Joe Burrow.

Available in 16 ounce bottles nationwide from now through June, Sour Apple blends BODYARMOR’s potassium-packed electrolytes, antioxidants, coconut water, and no artificial flavors, sweeteners, or dyes – with a new sour twist, the company says. 

GoodSport Nutrition is recognized for launching GoodSport, a dairy-based sports drink.

The patent-pending formula leans on ultrafiltration to remove milk’s protein and is produced sustainably by using a nutrient-rich byproduct of the process. 

Michelle McBride also announces the product will soon expand to 1,000 new Midwestern Wal-Mart stores.

Some dairy categories are still stationed at mission control waiting for the perfect weather conditions. However, a majority of segments are ready for takeoff, especially as dairy consumption reaches an all-time high, according to FDA data.

Whether it’s an electrolyte-packed sports drink or a dose of caffeine from an energy drink, consumers really like their energy-boosting beverages. Sales for both sports drinks and energy drinks are jumping.