The key trends showing up in nutritional supplements and meal replacements are similar to those in other food and beverage categories, a desire for more high-quality protein, clean ingredients, flavor variety and convenience, according to several formulators of protein and functional ingredients with whom we spoke.
To appeal to today’s consumers, producers of refrigerated and frozen desserts are creating products with premium and simple ingredients, often in convenient and single-serve formats. But they also need to meet consumers’ desire for indulgence
Consumers still love eating ice cream and other frozen and refrigerated desserts, but now many are looking for cleaner versions of their favorite treats. Alongside this, even those who desire to eat healthfully still don't want to give up the indulgence factor.
Thanks to the boost in supply of organic and natural products, including dairy, and increased demand for such products on the part of consumers, the organic and natural market continues to grow. Tied to this growth is a clean-label movement that doesn't appear to be waning anytime soon.
The cultured dairy segment is seeing its ups and downs. Yogurt, once the driving force, has seen sales struggle of late. Concurrently, other cultured categories such as cream cheese and sour cream are holding their ground or trying to push ahead.