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    Home » Keywords: » marketing trends

    Items Tagged with 'marketing trends'

    ARTICLES

    IRI 2014 Summit logo
    Trade shows

    Information Resources 2014 Summit comes to Florida in March

    January 31, 2014
    IRI’s three-day Summit will focus hot button growth issues of marketing, marketing research, brand management, category management, merchandising and advertising professionals.
    Read More
    Jim Carper

    New uses for familiar dairy products, cheese and butter

    Processors create new usage occasions for cheese and butter.
    Carper200
    James Carper
    February 12, 2013
    Rather than curse the younger generation who are in the dark about how to cook, it’s better to light a candle and show them how to “get ’er done.” That’s the approach taken by two dairy companies, Kraft Foods and Land O Lakes. Dairy Foods honored each with an Editors’ Choice award in our Best New Dairy Products of 2012 program.
    Read More
    Lid of a yogurt container

    Packaging: The art of the seal

    Brand managers use images of lakes, mountains and ingredients on the foil seal of yogurt and sour cream packages to tell a story of purity and quality.
    April Miller
    June 7, 2012
    Give the shopper what she wants. A survey showed that high-quality ingredients were important to consumers, so Brown Cow, Antioch, Calif., re-did its lids.
    Read More
    Dairy Foods www.dairyfoods.com processing

    News briefs about processors of dairy foods

    April 10, 2012
    Read about advertising, promotions and certifications in the dairy industry.
    Read More
    Dairy Foods www.dairyfoods.com processing

    Major League Baseball Ice Cream Sponsorships

    April 10, 2012
    The St. Louis Cardinals played the Miami Marlins in Florida to open the 2012 baseball season on April 4. Hot dogs, peanuts and Cracker Jack are standard fare on stadium menus. But when we want a cold one, we mean ice cream. Which teams have official ice creams or partnerships?
    Read More
    Kozy Shack Taste and Shout contest FSI
    Free-standing inserts

    Dairy marketers dangle trips, cash in this week’s FSIs

    March 10, 2012

     Baileys coffee creamers, processed by HP Hood, lures shoppers with the promise of a trip to Ireland. 


    Read More
    Mars management

    Candy bars to ice cream bars: How Mars makes the transition

    Carper200
    James Carper
    February 16, 2012
    A cutting in an ice cream plant is rather like reading the reviews after the opening-night performance of a concert. The quality control team (the critics) looks at the finished product and packaging created by the production team (the orchestra). QC reviews whether the process went according to plan.
    Read More
    Hood milk scholarship logo

    Milk Processor Rewards Student Athlete with college scholarships

    April Miller
    February 16, 2012
    The Hood Sportsmanship Scholarships awarded by Lynnfield, Mass.-based HP Hood is now in its third year of recognizing high school seniors in New England.
    Read More

    Exhibit at zoo helps processor reach families

    April Miller
    February 16, 2012
    In 2011, Prairie Farms Dairy, Hazelwood, Mo., decided to incorporate its milk and cultured products into its “Make Tracks at the Zoo” sponsorship at this annual St. Louis Zoo event. (Previously, ice cream items had been the focus of the processor’s participation.)
    Read More
    Milk mustaches

    Processor increases Facebook 'likes' at sports event

    February 16, 2012
    Goldenrod Dairy, Symsonsia, Ky., took the Milk Mustache Tour to Bowling Green, Ky.’s Diddle Arena for the Kentucky High School Athletic Association’s girls “sweet 16” basketball tournament.
    Read More
    More Articles Tagged with 'marketing trends'
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    Products

    Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

    Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

    An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

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