It has been a very, very good year for cheese, at least within the major retail channels. Dollar sales within the natural cheese category shot up 17.0% to $15,449.5 million during the 52 weeks ending Oct. 4, 2020, according to data from Chicago-based market research firm IRI.

Americans' love affair with cheese is defying gravity. According to Chicago-based market research firm IRI, over the 52 weeks ending Sept. 6, 2020, natural cheese retail sales were swinging high through the air.

Dairy never stops, and our manufacturers are often so busy executing that they miss the chance to reflect on how well they have performed.

For decades, the story surrounding the cheese segment has been one of very strong growth, both at retail and foodservice. The category's versatility and abundance of varieties have worked in its favor, even as other dairy categories have weathered ups and downs.

It used to be that a grilled cheese sandwich called for American cheese. And a party demanded a processed cheese ball.

The good news continues on the cheese front. According to Portland, Ore.-based Allied Market Research, the U.S. cheese market was valued at $32.3 billion in 2017, and is projected to reach $40.5 billion by 2025, growing at a compound annual growth rate of 2.8%.

Cheese has the advantage, you might say, as U.S consumers' love affair with it continues to flourish.

Tasty and versatile, cheese has long been a favorite food and ingredient of U.S. consumers. But recent sales data suggest the cheese segment has been struggling a bit, at least at retail. Dollar sales within the retail processed cheese category fell 3.7% to $2.8 billion during the 52 weeks ending Jan. 27, 2019, according to data from Chicago-based market research firm IRI. Unit sales declined by 4.1%.

It's no secret that milk consumption in the United States has been on the decline for decades. In fact, per capita milk consumption decreased by a whopping 98 pounds between 1975 and 2017, according to USDA data.