John Umhoefer

If a worldwide pandemic wasn't enough to convince you that dairy marketing has entered a new era, then consider what TikTok can do to your plans.

Dairy never stops, and our manufacturers are often so busy executing that they miss the chance to reflect on how well they have performed.

Milk production is up in Wisconsin; cows produce more milk each year than the year before, and America's Dairyland uniformly describes itself as in crisis.