The refreshed branding retains key elements of Ellsworth's historical logo while introducing thoughtful updates that honor its cooperative structure and Wisconsin roots. Alongside new packaging, the creamery is refreshing its website and other communications to prepare for the future while honoring its past.

According to Ellsworth Cooperative Creamery's CEO Kevin Pieh, "We are proud of our past 115 years as a cooperative and want to celebrate the farmers, milk haulers, cheesemakers, employees, and communities who make Ellsworth Creamery what it is today, and we look forward to a bright future.

"The Creamery has always been about more than cheese. The real story reflects all the people who come together to make our cheese, pride in our processes, and connection that comes with building something meaningful within a community for over a century. At the end of the day, we're honored to continue perfecting our craft and creating products that bring people together," he adds.

Beyond cheese curds, the company offers a full line of specialty and premium cheeses at its other facilities in Menomonie, Wis., and New London, Wis. The company also continues to evolve with consumer shopping trends, offering products across retail, foodservice, and industrial sales channels nationwide and internationally, as well as through its Ellsworth and Menomonie company stores and online e-commerce site.