Upstate Niagara Cooperative (UNC Dairy) launched an updated corporate brand identity, featuring a refined logo and visual language. This strategic evolution reflects the cooperative's growth while reinforcing its commitment to quality dairy, heritage and community.

The new UNC Dairy logo presents a contemporary yet accessible aesthetic, effectively communicating the cooperative's core values: the natural freshness of its locally made dairy products, its steadfast reliability, and its community-centric approach. 

"This brand evolution marks a significant milestone in Upstate Niagara Cooperative's journey and our focus on dairy and dairy products," said Kevin Ellis, CEO, Upstate Niagara Cooperative. "Our visual identity is more than just a fresh look; these new brand elements better represent our deep-rooted commitment to producing high-quality, innovative dairy products while remaining a dedicated partner to our more than 230 farmer-owners. We are a cooperative with a rich history and a bright future, and this reinvigorated brand reflects that." 

The creative process was led by advertising agency partner Crowley Webb and Upstate Niagara Cooperative is implementing a phased rollout of the new brand identity across its corporate communications and digital platforms, including its corporate website.