Bunting Magnetics Co., Newton, Kan., celebrated its 60th anniversary as a company on Aug. 3, 2019. Since being founded in 1959, the company said it has grown from a small operation in Chicago to a growing global force with multiple locations in the United States, as well as abroad.
Bunting Magnetics Co. has acquired several different companies over the years, and in celebration of its 60th anniversary, the company made the decision to launch a major rebranding effort, unifying all of its divisions under the single brand name “Bunting.”
Previously, the acquired companies retained their original names and were designated as being “a Bunting Magnetics Company.” Now, rather than having multiple names to differentiate among divisions, each division will be described as “Bunting — Newton,” “Bunting — Redditch,” and so on, the company said.
The decision to rebrand was made with the goal of uniting all companies associated with the Bunting brand under one name, eliminating confusion for customers. Bunting said it hopes that when people hear the name Bunting, they will immediately think of the company dedicated to providing the best customer service and highest-quality magnets, magnetic assemblies and magnetic equipment in the industry.