marketing strategy - Page 1

Welch's breaks out the fancy juice with biggest-ever Sparkling Campaign

October 31, 2025

Waltham, Mass.-based Welch's launched its biggest-ever campaign for Sparkling Juice, unveiling "Break Out the Fancy Juice." It also welcomed a new kid back to the brand's advertising for the first time in 25 years.

Alouette celebrates 50th anniversary

New creative campaign and spreadable cheese flavor debuts.

October 31, 2024

In tandem with the company’s 50th anniversary, alouette, the cheese brand welcoming Americans to the unexpected wonders of French specialty cheeses, announced it’s rolling out the brand’s biggest creative campaign to date.

Episode 3 - Marketing milk in a new era

April 15, 2021

Yin Woon Rani, CEO of the Washington, D.C.-based Milk Processor Education Program (MilkPEP), joins us for episode three of the "Let's Talk Dairy" podcast. Rani brings nearly 25 years of integrated marketing experience across CPG companies and marketing agencies to her MilkPEP position.

Royal DSM health nutrition marketing campaign

DSM unveils new brand strategy in its nutrition, health markets

The ‘Product with Purpose’ campaign reflects the company’s transition to an end-to-end partner in these markets.

November 10, 2020

Royal DSM, Delft, Netherlands, said it launched a new brand campaign targeting the human nutrition and health markets.

Case Study

How branding put Maple Hill at the top of the grass-fed dairy business

A change in visual messaging helped the company achieve greater success

Josh White

February 14, 2020

At a time when people are eating healthier and living greener, you'd think 100% organic grass-fed dairy would be an easy sell.

Meet the milk marketing masters

The winners in the inaugural Milk Marketer of the Year awards program expertly elevated MilkPEP’s programs to ignite milk sales at the local or regional level.

Kathie Canning

October 6, 2017

The call for entries for the first-ever Milk Marketer of the Year competition, a joint awards program from Dairy Foods and the Milk Processor Education Program (MilkPEP), drew an impressive assortment of entries.

Cheers

This beverage promotion has it all: shopping, photos, philanthrophy

Baileys will donate $1 for each photo taken to Young Executives for Success.

November 29, 2013

Baileys Irish Cream brings glamour to Black Friday with photo booths in an upscale, downtown mall.

Consumer marketing

Hispanic marketers are missing out when they focus only on women, Mintel finds

According to research from Mintel, some 42% of Hispanic men and more than half (55%) of Hispanic dads are the top decision maker on the purchases made in their household.

March 1, 2013

While the Hispanic population is growing at a fast pace in the U.S. -- and with them their purchasing power -- it seems in the last few years much of the focus has been on Latinas, neglecting an equally important Hispanic shopper...Hispanic men. Indeed, according to latest research from Mintel, some 42% of Hispanic men and more than half (55%) of Hispanic dads are the top decision maker on the purchases made in their household.

Dairy Industry New Year's Resolutions

Stan G. Andre

January 12, 2012

January is about looking forward and making resolutions. We resolve to do better and to make the coming year better than the year before. This applies beyond our personal lives. At the end of each year, the California Milk Advisory Board (CMAB) wraps up with a report to our dairy producers on the activities we’ve conducted to find a home for their milk – over 40 billion pounds of raw milk, the largest milk supply in the nation – and presents our plans for the future.

Items Tagged with 'marketing strategy'

ARTICLES

Welch's breaks out the fancy juice with biggest-ever Sparkling Campaign

Alouette celebrates 50th anniversary

Episode 3 - Marketing milk in a new era

DSM unveils new brand strategy in its nutrition, health markets

How branding put Maple Hill at the top of the grass-fed dairy business

Meet the milk marketing masters

This beverage promotion has it all: shopping, photos, philanthrophy

Hispanic marketers are missing out when they focus only on women, Mintel finds

Dairy Industry New Year's Resolutions

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