In tandem with the company’s 50th anniversary, alouette, the cheese brand welcoming Americans to the unexpected wonders of French specialty cheeses, announced it’s rolling out the brand’s biggest creative campaign to date. 

Viewable across streaming TV, social, and other digital media, the New Holland, Pa.-based company’s products feature a new tagline — Flavor That Sings. Featuring est. 1974 on top of a songbird, the refreshed logo on its vibrant and playful packaging plays homage to the company’s name, alouette, which translates into lark, a songbird. 

Available at retailers nationwide, alouette’s product portfolio includes Double Crème Brie, a refined and approachable brie with fresh notes of cream and hazelnut; Crème de Brie; Crème Fraiche, a cultured cream featuring farm-fresh milk and cream; Crumbled Cheese; and fan-favorite savory spreads like Toasted Everything, Garlic & Herbs, Spinach & Artichoke and Cheesecake Spread, the brand’s new sweet, creamy and smooth spreadable cheese with “an unexpected twist.”