Dairy Foods Blog

Online engagement

Outshine fruit bars from Dreyer's/Edy's take a shine to social media

There's deeper engagement on the Experience Project website than what you'd see on Facebook and Twitter.

April 30, 2013

In Jim Carper's Dairy Case: Dreyer's (a unit of Nestle USA) changed the name of its Fruit Bars to Outshine. The company turned to a social media site to ask users how they "shine brighter."

Be the best at asset management

As a business owner, do you truly believe that employees are your most valuable asset? Are those words on a plaque or a vital element of your corporate culture?

Ted Castle

April 30, 2013

Employees are our most valuable asset. Do you have this claim on a plaque in the main entrance of your business? Do you really believe this?

Tattoo who?

Tattoos and botox bind the generations

Millennials and the baby boomers are strongly bound together by the demographic trends they've fueled, starting with smaller households as Millennials postpone marriage and/or childbearing and Boomers divorce at an ever-growing rate.

Michael Zacka

April 12, 2013

What do botox and tattoos have to do with marketing and packaging of dairy foods and beverages? At first glance, not much. But stick with this essay about the baby boomers and their children, and the connection becomes clear.

Consumer trends

Cheese fits with consumers’ habits

Whether snacking or dining, Americans seek foods that are minimally processed and highly nutritious.

April 1, 2013

Today and looking to the future, consumers’ focus on health and wellness presents opportunities for cheese. The Innovation Center for U.S. Dairy spotlighted the following four opportunities for cheese manufacturers.

Get surreal

Sweet dreams are made of this. California processors say drink milk before bedtime

Those creative minds at the California Milk Processor Board have found a new usage occasion.

James Carper

March 27, 2013

A Spanish-language ad campaign from the California Milk Processor Board links positive dreams to drinking milk prior going to bed. Sounds crazy, but the spots are charming.

Free-standing inserts

Saputo's cheese brands promote memorable recipes in this week's FSIs

Treasure Cave blue cheese is a secret ingredient, Frigo Italian cheeses go into family favorites.

March 26, 2013

In the week before Easter, cooking with dairy products is a theme in this week's free-standing inserts. Saputo, Unilever, Sargento and Kraft show the way.

Free-standing inserts

Dairy brands promote pure ingredients, bold flavors in this week's FSIs

Dean's, Kraft, Edy's and WhiteWave are active in the free-standing inserts this week.

James Carper

March 20, 2013

Dean's shows how to cook with milk; Kraft touts its flavorful string cheeses; and Edy's unveils a new name for its fruit bars in the free-standing inserts for the week beginning March 17.

American Dairy Products Institute's vision to be the authority on dairy ingredients

Our members (dairy co-operatives, proprietary manufacturers and trading companies) focus on what’s important — selling more dairy products.

David L. Thomas

March 15, 2013

It has been an eventful year at the American Dairy Products Institute. Since I came on board in March 2012, we have developed and approved a new vision, mission and three-year strategic plan; created new membership classifications; and are in the finishing stages of rebranding the association with a new logo and website which will be introduced to our membership at our upcoming annual meeting, April 28 to 30.

Water

Water scarcity is major threat to the food industry

Nestle's CEO raises a warning in his keynote speech in London.

March 1, 2013

The CEO of Nestle says that overuse of fresh water poses not only a serious environmental hazard, but also a major risk to political and social stability. Water scarcity will be the cause of massive food shortages within the next 15-20 years and that now was the time for industry, governments and other stakeholders to act decisively.

Free-standing inserts

Yogurt brands dominate the action in this week's FSIs

Dannon, Yoplait and Mountain High are among dairy marketers active in this week's free-standing inserts.

February 26, 2013

In this week's free-standing inserts, there are new toppings for Dannon's Danimals; new flavors for Yoplait's Greek 100; a protein claim from Mountain High; and Nabisco graham crackers filled with yogurt crème.