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    Home » Blogs » Dairy Foods Blog

    Dairy Foods Blog
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    Dairy Foods Blog
    Stay current with news and opinions about the dairy processing industry. Guest bloggers share their opinions.

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    Marketing Monday: Chobani's Ad Campaign

    Carper200
    James Carper
    February 21, 2011
    Chobani's first national ad campaign, titled  "Real Love Stories," debuted, appropriately, on Feb. 14 (Valentine's Day). The multifaceted campaign, developed by Chobani and its advertising agency, Gotham Inc., includes two national television commercials along with digital and out-of-home ads.

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    Dairy Brands Promote The Classics

    Carper200
    James Carper
    February 14, 2011

    Dean Foods promotes a winter classic -- hot chocolate. Kraft reminds shoppers that its Singles are part of a classic combination – a grilled-cheese sandwich and tomato soup.  Meanwhile, Yoplait brands are the beneficiaries of a multipage FSI event by parent General Mills. They are among the dairy foods featured in this week’s free-standing inserts (FSIs) report.


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    New product of the week: Smith's Vanilla Orange Cream

    February 9, 2011
    Smith Dairy Products Co.'s new Vanilla Orange Cream arrives in grocers’ freezers this month. A half-gallon of the premium ice cream carries a suggested retail price of $4.99.
    Read More

    Dairy Processors Show Some Love This Week

    Carper200
    James Carper
    February 7, 2011

    Marketers of dairy desserts key into the upcoming Valentine’s Day holiday in this week’s free-standing inserts. Kahala Corp.’s Cold Stone Creamery shows a heart-shaped chocolate and strawberry ice cream cake.  Schwan Food Co. touts its Edwards frozen desserts, made with ice cream, while Sara Lee Corp. pictures a slice of cheesecake under the headline "You are the sunshine of my life, Sweet love that always goes around . . .".


    Read More

    New product of the week: Luigi's Rainbow sherbet

    February 4, 2011

    Rainbow is the latest addition to the Luigi’s Sherbet product line from J&J Snack Foods, Pennsauken, N.J.

    Each 4-fluid-ounce cup provides 100% vitamin C. The sherbets are gluten-free and Kosher-certified.


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    Dairy Products Promote Better Health

    Carper200
    James Carper
    January 31, 2011
    Unilever and Dannon dominate the free-standing inserts with dairy-related products promoting better health.
    Unilever promotes many of its brands on the cover of a multipage "making life better" FSI, including I Can’t Believe It’s Not Butter. 

    Read More

    Cheesemakers Suit Up For Super Sunday

    BNP Media Staff
    January 28, 2011
    Dairy brands look ahead to the Feb. 6 NFL Super Bowl in their Jan. 23 free-standing inserts. Kraft promotes its natural cheese cubes and Cracker Cuts slices “for the Big Game.” Under the headline “No roughing the passer,” the cheese giant promotes its shredded mild Cheddar product along with Breakstone’s sour cream. The FSI instructs readers to “Steal a page from a winning playbook at KraftRecipes.com.”
     
    Read more . . .

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    August 23, 2022

    Important Sanitation Strategies to Prevent Pests at Your Dairy Facility

    Your dairy facility provides the perfect environment for flies, cockroaches, ants, and more to setup residence – and potentially damaging to your bottom line and products. Join the pest experts at IFC to discover strategies to stop pest risks at your facility.

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    Products

    Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

    Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

    An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

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