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In my December column, I pointed to two areas of particular consumer interest, products that boost immune health and products that target the microbiome, that will spell innovation opportunity for dairy processors in 2021. Those areas of interest are huge, but they are not the only trends that bode well for dairy in the New Year.
In the midst of this pandemic, it is often difficult to see beyond the loss of life and the businesses that are struggling with losses or closure — but the sun will shine again.
Being the president of a family owned business that opened its doors over a century ago has advantages. One of the most significant is the institutional knowledge and the confidence to forecast further than the next quarter or even the next fiscal year.
The COVID-19 pandemic devastated businesses in every industry worldwide. Dairy operations were hit especially hard, as the industry had to navigate negative effects on business operations, logistics and an abrupt change in demand.