With many U.S. consumers picking up cooking/baking at home during COVID-19 shutdowns, the butter category seemed to be on easy street in 2020. But this year, the category is facing hazards on the road.
It has been quite a year for the dairy industry. Its challenges are many — from ongoing labor and supply chain issues to higher consumer expectations and increased competition from dairy alternatives.
It is life in the fast lane for dairy ingredient developers, as the suppliers rush to meet the breakneck shopper demand for wellness-oriented products.
The road to health and wellness is getting more congested. With a rapidly expanding base of consumers seeking and embracing dairy products with better-for-you attributes, processors are leveraging the ingredients that will drive traffic.