Milk marketing - Articles

‘Got milk’ campaign partners with pro footballers for NFT giveaway

The NFTs feature Team Milk athletes JuJu Smith-Schuster, Terry McLaurin and Justin Herbert.

January 6, 2022

The “got milk?” campaign from the Washington, D.C.-based Milk Processor Education Program (MilkPEP) is giving football fans the chance to win limited-edition non-fungible tokens (NFTs) featuring Team Milk athletes JuJu Smith-Schuster, Terry McLaurin and Justin Herbert.

Dairy Farmers of America launches ‘Fuel Their Drive’ promotion

The promotion, with 13 of the cooperative’s regional farmer-owned milk brands, will award $1 million to high school athletic programs across the country.

September 16, 2021

This fall, Dairy Farmers of America (DFA), along with 13 of its regional farmer-owned milk brands, said it is helping to fuel school athletic programs with the launch of its first-ever Fuel Their Drive promotion.

Fuel Up to Play 60 takes ‘fresh approach’ to new school year

GoNoodle partnership is also growing students’ exposure to dairy industry.

September 13, 2021

The dairy checkoff is positioning the farmer-founded Fuel Up to Play 60 program in a fresh way to help students and educators navigate the school year, said Dairy Management Inc. (DMI), which manages the dairy checkoff.

CMAB back-to-school milk and cereal promotion

CMAB kicks off back to school with retail milk and cereal campaign

The breakfast promotion focuses on creative uses of the classic breakfast combination as children and families return to the classroom.

August 18, 2021

The California Milk Advisory Board (CMAB) announced the launch of a consumer promotion focused on family time during breakfast, featuring Real California milk and cereal, the classic breakfast duo.

Olympians Kristin Armstrong, Ariel Torres surprise shoppers from gym behind the supermarket milk section

New ‘got milk?’ stunt celebrates dairy milk's performance-fueling power by revealing what really happens behind the milk fridge.

July 8, 2021

Several unsuspecting shoppers at an Albertsons supermarket in Boise, Idaho, were recently in for a shock when they ventured into the dairy section to buy milk.

MilkPEP debuts ‘You’re Gonna Need Milk for That’ campaign

Mountaineer, filmmaker Jimmy Chin filmed Kai Lightner in ‘The Wall’ for the campaign’s debut.

May 19, 2021

It’s 5:45 p.m. Elite sports climber Kai Lightner is walking down a bustling Kansas City street when his attention is arrested by something up above. He reaches for his milk, takes a drink, passes it to his mom and begins his ascent to the top of a 30-story building, where he comes face to face with a climbing wall.

Hood milk and Museum of Science, Boston partner to celebrate the 'Science of Light'

The partnership follows Hood’s debut of an improved LightBlock Bottle to protect milk from light.

May 6, 2021

HP Hood LLC (Hood), Lynnfield, Mass. announced a partnership with the Museum of Science, Boston, to offer family-friendly science experiments that focus on the science of light.

Rockin’ Protein teams up with hoops star Bradley Beal

Beal to lead roster of athletes and gamers who power up with Shamrock Farms’ ready-to-drink protein beverage.

February 11, 2021

Shamrock Farms and its Rockin’ Protein line of protein-packed milk beverages announced that professional basketball star Bradley Beal will join the brand as an athlete ambassador and captain of Team Rockin’.

General Mills Big G cereal and ‘got milk?’ team up for breakfast

General Mills releases special-edition boxes featuring characters with milk mustaches to highlight the benefits of cereal and milk.

January 6, 2021

General Mills Big G cereal and the “got milk?” campaign from the Milk Processor Education Program (MilkPEP) announced a historic partnership designed to deliver even more fun along with the essential nutrition people need to fuel their mornings.