Milk marketing - Articles - Page 2

Celebrate World Milk Day

The event, which recognizes the global importance of milk, marks its 20th anniversary this year.

April 16, 2020

Twenty years ago, World Milk Day was established by the Food and Agriculture Organization of the United Nations to recognize the importance of milk as a global food, as well as to celebrate the dairy sector.

MilkPEP is helping the industry ‘navigate this unprecedented time’

Actions include a new effort to strengthen milk’s positive sentiment, creation of a resource guide for milk brands, and more.

April 8, 2020

Retail purchasing behavior has shifted dramatically in recent weeks. As part of that shift, Americans have embraced milk — a staple already in 94% of homes — even more so than they typically do, according to the Washington, D.C.-based Milk Processors Education Program (MilkPEP).

Milk’s Olympic approach to disrupt, engage

MilkPEP is putting milk brands at the center of the 2020 Olympic Games conversation

Victor Zaborsky

February 17, 2020

Faced with challenging times, it's time for the milk category to regain the narrative and recapture the attention of core consumers.

Borden Dairy partners with Dallas Mavericks, brings milk to American Airlines Center

The Dallas-based dairy brand was selected as the ‘Official Milk of the Dallas Mavericks.’

October 11, 2019

Borden Dairy said it entered into an official partnership with the Dallas Mavericks and American Airlines Center (ACC) in an exciting move to bring venue guests nutritious options for game and event nights.

Yin Rani named CEO of Milk Processor Education Program

She brings ‘passion for collaboration, strategy and impact to the milk industry.’

September 27, 2019

Rani brings nearly 25 years of integrated marketing experience across consumer packaged goods companies and marketing agencies to the fluid milk promotion program.

Promised Land Dairy, Dallas Cowboys star Jason Witten partner for marketing campaign

Witten is encouraging fans to indulge in a glass of Promised Land’s Midnight Chocolate milk.

September 5, 2019

Witten is encouraging fans to indulge in a glass of Promised Land’s Midnight Chocolate milk.

For World Milk Day, put milk in the spotlight

Kathie Canning

May 6, 2019

It's time to celebrate milk - real milk, that is. World Milk Day, an event established by the United Nations' Food and Agriculture Organization (FAO) back in 2001 to recognize the importance of milk as a global food, will take place on June 1.

It’s milk’s time to shine with kids

New ‘Time to Milk It!’ Fuel Up to Play 60 campaign spotlights real milk in schools

Miranda Abney

March 22, 2019

New ‘Time to Milk It!’ Fuel Up to Play 60 campaign spotlights real milk in schools

Basketball All-Star Al Horford is new face of ‘Built with Chocolate Milk’ campaign

Kathie Canning

March 12, 2019

Five-time basketball All-Star Al Horford is sharing his recovery secret in a new bilingual "Built with Chocolate Milk" campaign from the Washington, D.C.-based Milk Processors Education Program (MilkPEP).

New MilkPEP campaign shares real dairy stories

Kathie Canning

March 9, 2019

To reignite the milk category and increase dairy-related trust and relevance among consumers, the Washington, D.C.-based Milk Processors Education Program (MilkPEP) announced a new campaign called "Milk. Love What's Real."