HP Hood LLC (Hood), Lynnfield, Mass. announced a partnership with the Museum of Science, Boston, to offer family-friendly science experiments that focus on the “Science of Light.” The partnership follows Hood’s debut of an improved LightBlock Bottle to protect milk from light, which can cause milk to oxidize, changing the taste of the milk.
The recently repackaged LightBlock Bottle blocks more light, Hood said, which protects milk and helps maintain its fresh taste. Hood is also partnering with mom and actress Melissa Rauch, best known for her role as beloved scientist Bernadette on the sitcom The Big Bang Theory, to highlight the benefits of Hood’s LightBlock Bottle.
“Hood is celebrating its 175th anniversary this year, and enhancing our LightBlock Bottle technology to provide even greater protection of our milk is a great way to mark Hood’s long-standing commitment to quality and innovation,” said Chris Ross, senior vice president of marketing and research and development at Hood. “Hood has seen increased demand for white milk and will continue to invest in maintaining the highest standards for our products.”
Hood milk is sponsoring at-home experiments, in-person demonstrations at the Museum of Science, and virtual livestreams created by the Museum of Science to demonstrate the effects of both natural and artificial light on various materials. The experiments can be found on Hood’s website at https://www.hoodmilk.hood.com and can be conducted at home using common household items, the company said.
On May 15, the Museum of Science will offer live demonstrations of the “Science of Light” experiments, and Hood said it will be on-site to give away kits with all the materials needed to conduct the experiments at home. Additionally, the demonstrations will be live streamed via the Museum of Science’s Facebook account (@museumofscience) and on YouTube at http://youtube.com/user/BostonMOS/.
“What better way to spark interest in how science and technology impact our daily lives than with fun, accessible science experiments developed in partnership by the Museum of Science and Hood, two iconic Boston household names,” said Tim Ritchie, president of the Museum of Science. “The ‘Science of Light’ experiments engage audiences — at home or online — to explore the properties of light and how it affects our food. At-home science experiments like these are critical for young minds and make science accessible, educational and fun for all. ”
The Museum of Science will offer two live demonstrations of the "Science of Light” experiments on May 15. Demonstration tickets may be secured online and are free of charge with the purchase of a Museum Exhibit Halls timed ticket. For more information, visit https://www.mos.org/visit/admission. To find the Science of Light experiment instructions, visit https://hoodmilk.hood.com.
“As a mom of young children, I want to nourish my kids with food and beverages that help them thrive, and also taste delicious,” Rauch said. “Hood knows that every glass and every drop of milk matters to families, so they protect their milk from the moment it leaves their hands to the moment it enters the fridge. The LightBlock Bottle is a signal of quality for me, and now it’s a fun way to help my kids learn a little bit about science together.”