Chobani LLC, Norwich, N.Y., said it launched an ad campaign for its new Chobani Complete product line. The line consists of lactose-free Greek yogurt foods and drinks that are high in protein and contain billions of probiotics, zero grams of added sugar and amino acids to fuel busy lifestyles.
The national ad campaign, which started on Aug. 31, is running on TV, as well as through social, shopper and other partnerships. With the tagline “Nutrition puzzle, solved,” the ad’s concept focuses on how Chobani Complete has all the building blocks to be an all-in-one yogurt, the company said.
Chobani said the partnerships/activations include:
- An interactive Instagram story in which users can "tap-to-solve" the nutrition puzzle.
- Audio ads streaming on Spotify, as well as two wellness-focused podcasts: The Jillian Michaels Show and Good Life Project.
- Sponsorship of Spotify’s cardio workout playlist from Sept. 1 through Sept. 7.
- Partnerships with diverse influencers to give away a case of Chobani Complete to 10 winners.
- Partnership with fitness brand obé.
- Partnerships with registered dietitians and leaders in the nutrition space to build awareness of Chobani Complete.