Darigold Inc., Seattle, announced the “Milk on a Mission” Instagram contest centered on its Darigold FIT milk. Instagram followers (@Darigoldnw) are invited to post a photo, video or story showcasing their favorite activity powered by Darigold FIT milk and use the hashtag #DarigoldFIT for a chance to win one of several cash prizes and Darigold-branded merchandise.

The company said it will award $2,500 for the best video, $1,500 for the best Instagram story and $500 for the best photo. The contest runs through Sept. 7; cash prize winners will be announced on Sept. 12. Full contest rules and instructions are available at www.darigold.com/darigold-fit-instagram-contest.