GoodBelly introduces Protein + Probiotics Smoothies
GoodBelly launched Protein + Probiotics Smoothies, a dairy-free alternative to traditional kefir that combines gut health support and plant-based protein in one drink.
Available in Blueberry, Peach, and Strawberry, each smoothie delivers 11 grams of protein and 1 billion CFUs of probiotics per 8-ounce serving, providing consumers with a convenient and delicious way to support both their gut health and daily protein goals, the company said.
"Consumers are actively looking for ways to add more protein to their daily routines, but many options can feel heavy, overly functional, or compromise on taste," said Marc Seguin, CEO of GoodBelly. "We saw an opportunity to create something uniquely GoodBelly—a delicious, fruit-forward smoothie that combines plant-based protein and probiotics in a dairy-free format people will genuinely enjoy drinking. It's a natural evolution of our mission to make gut health simple, accessible, and enjoyable."
GoodBelly Protein + Probiotics Smoothies will begin shipping in June and will be available at select retailers including Giant Food, FreshDirect, Save Mart, Raley's, The Fresh Market, Nugget Markets, and Market of Choice, with additional retail expansion planned throughout 2026.
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